I’m Anthony Garone. I help B2B sales teams attract leads and convert them with content that actually speaks to technical buyers.
I help your reps understand what they’re selling, who they’re selling it to, and how to talk about it — without needing to pull in a sales engineer every time.
👉 My content has closed deals with: BlackRock, Visa, CBRE, Department of Defense, Cloudera, Verizon, and other large enterprises. 👈
Tired of sales content that doesn’t actually build trust?
You’re not alone. Most sales decks and one-pagers are written like marketing materials — because that’s all they are.
But technical buyers don’t trust hype. They trust substance. If you can't demonstrate expertise, your buyers will disengage and buy elsewhere. They need:
Clear explanations of how the product works — not just what it does
Architecture diagrams that show how it fits into their stack
Concrete use cases and implementation details they can see themselves in
Credible performance claims backed by data, not adjectives
Language that respects their knowledge — not marketing fluff
Without this kind of clarity, even the best product will struggle to gain buy-in from technical stakeholders.
You might not realize how much weak content slows your deals.
Every missing diagram, vague answer, or half-baked one-pager adds friction and extends your sales cycle by days, if not weeks.
Now imagine your reps walking into every call armed with clear, credible content — content that answers questions, builds trust, and keeps deals moving.
Our content lets buyers evaluate you first, so they’re ready to buy when they call.
No more last-minute SME calls. No more “we’ll get back to you on that.” Just momentum.
Trusted by 50+ tech companies, including:
Let’s talk about what’s wrong with your sales content.
You’ve got a product people want. You’ve got a sales team booking meetings. You’re closing a few deals.
But...
Your reps keep rewriting or ignoring the content marketing gives them.
Sales cycles stretch because nobody can clearly explain what you do.
You’ve got a pitch deck, but it doesn’t answer the questions buyers actually ask.
And your SMEs? Burned out and pulled into every deal way too early.
Here’s why that’s happening over and over and over again.
Most B2B content isn’t built for technical buyers. It's built for hypothetical, generic personas ("CTO at a mid-size company"), MQLs, and pretty slide decks that don’t convince anyone.
When a real buyer — someone who actually understands your product — wants details, you've got nothing on hand to help your sales team keep the conversation going.
We create content that answers real questions, builds real trust, and moves deals forward before your sales team even picks up the phone. Your reps will love selling with content that works.
Better Sales Content is powered by Edify Content, a boutique technical content agency trusted by growth-stage startups and enterprise teams alike. We’ve helped our clients land 6- and 7-figure deals with companies like Visa, BlackRock, and the Department of Defense by creating content that makes sales conversations faster, smoother, and more effective.
✅ Cut 2–4 weeks off your average deal cycle
✅ Reduce the number of pre-sales calls
✅ Give reps answers for the top 5 technical objections
✅ Replace one-pagers with content that actually gets forwarded
✅ Give technical buyers the depth and clarity they actually want
✅ Save your SMEs for when it really matters — post-contract
✅ Build trust with decision-makers long before the first call
Let’s be honest — they don’t want to talk to you. 🤐
According to Gartner, 75% of B2B buyers prefer a rep-free experience. They want to evaluate solutions on their own terms, at their own pace, and only bring in a salesperson when they’re ready.
If your content isn’t doing the heavy lifting early in the buying process, you’re already behind.
If your sales team keeps saying, “We’ll get our engineer on the next call,” that’s not a win. That’s a red flag. 🚩
It means your content isn’t doing its job. Your reps don’t have what they need to confidently explain the product, answer technical questions, or move the deal forward — and that’s costing you time, trust, and revenue.
🤨 Why are you doing this to yourself — and your prospects?! 🤦
You’re wasting your own time and losing your chance at a sale.
Learn how to win with content from our FREE video series
How to sell to technical buyers
Engineers don’t want persuasion. They want proof. This free video series shows you how to create credibility-driven content that earns trust with technical stakeholders and streamlines every deal.
How to align sales and marketing and shorten your sales cycles
Sales isn’t using marketing’s content. Marketing isn’t getting feedback from sales. Let’s fix that. This series shows how to get both teams working from the same playbook.
Let’s get to work and fix your sales content.
I run a technical content marketing agency called Edify Content, working primarily with technical B2B SaaS marketing and sales teams.
We take on 1 new client per month to ensure quality. But if you want to get started right away, here are some options:
Learn to close technical deals with one of our free video series
